ASOS — Email Campaigns

The Challenge
Keeping engagement high and visuals fresh is key with ASOS' busy email activity.

Our Role
Coming up with themes, art direction and visuals for ASOS' business-as-usual email activity. From product focus to seasonal themes and collaborations with artists such as Sway Lee and basketball player Ovie, the aim was to keep things fresh, engaging and animated where possible. This had to be approached with the technical limitations of email in mind including filesize, dark mode, device compatibility and accessibility.