The Challenge
Digital Fox offers a table-side payment solution that allows restaurant guests to scan, split, tip and pay their bill directly from their phone, while integrating with existing POS systems. A key challenge was making the proposition instantly clear in advertising: that the product was not another QR menu or ordering tool, but a smarter way to settle the bill without waiting for staff or a card machine. The campaign also needed to raise awareness in a way that reflected the brand’s disruptive personality.

Our Role
We supported the campaign through messaging advice, copywriting, concept development and art direction across paid digital advertising.

Our Approach
Developed messaging that playfully reflected Digital Fox’s humorous, disruptive and tongue-in-cheek tone.

The Outcome
A series of paid ads that balanced product clarity with personality, helping Digital Fox communicate its offer in a way that felt memorable and distinct within a crowded hospitality tech space.