Maz Bottled Cocktails Visual Identity & Label Design

The Challenge

MAZ Asset Management approached us to develop the visual identity for a new in-stay concept: premium cocktails delivered directly to guests staying in their luxury properties. Designed as part of MAZ’s wider ambition to elevate the guest experience, the concept needed to feel premium, distinctive, and aligned with the company’s high-end hospitality standards.
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Our Role
We led the creative direction and visual identity development for the concept, shaping how the product would be presented across its branding and packaging.
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Our Approach

Explored multiple visual routes before refining the concept into an art deco-inspired direction that reflected MAZ’s luxury credentials and sense of occasion. Developed a packaging system for five individual cocktail variants, balancing elegance, clarity, and consistency across the range. Ensured the identity complemented the premium quality of the cocktails, bottled by word-renowned Lost+Found Drinkery, reinforcing the exclusivity of the offering.
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The Outcome
Delivered an identity that positioned the cocktail range as a natural extension of MAZ’s luxury hospitality experience.

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