Sports Direct — YouTube Channel Refresh

The Challenge
With a YouTube channel rich in bespoke video material, Sports Direct’s presence wasn’t doing the content justice. The channel was weighed down by clickbait-style visuals and outdated graphics, leaving the brand experience fragmented and inconsistent.

Our Role
We were brought in to define a new visual style for the channel — a brand playbook that would guide banners, video thumbnails, and in-video graphics for a more cohesive and elevated look.

Our Approach

Researched YouTube channel best practices and audience expectations.

Developed a visual identity geared toward Sports Direct’s target audience.

Delivered a comprehensive playbook, complete with style guidelines, templates, and guardrails to ensure consistency post-handover.

The Outcome
A refreshed, brand-led YouTube presence that better reflects the quality of Sports Direct’s video content and delivers consistency across every touchpoint.