Swiss Re — Chain Reaction Campaign

The Challenge
Swiss Re, a global leader in insurance, approached us to deliver a fast-turnaround campaign. We had to quickly immerse ourselves in the brand and generate strong creative directions within days, presenting initial ideas by day three.

Our Role
We led the creative development of the campaign concept, working closely with the client throughout the process and guiding the project from pitch to production.

Our Approach

Developed ‘Chain Reaction’, a concept inspired by Rube Goldberg machines, bringing to life the interconnectedness at the heart of Swiss Re’s work.

Presented creative explorations directly to the client at key stages, refining the concept with their input.

Creatively led the production process and delivered a full campaign toolkit ready for rollout.

The Outcome
The campaign was very well received by client stakeholders, generating strong internal feedback. As a result, the project’s scope was expanded beyond the initial brief to include additional areas, strengthening Swiss Re’s creative brand expression.