Impasto - Branding

‍The Story
Founded by Maurizio Cellai, Impasto brings the Flour Power and an authentic taste of Florence to the streets of Nicosia. With a passion for quality ingredients and lots of crunch, the brand celebrates both tradition and creativity in every schiacciata.

Our Role
We worked closely with the Impasto team to capture their passion and vision, delivering a bold and approachable brand identity. The rollout included signage, stickers, and digital applications designed to stand out in the local foodie scene.

The Outcome
A fresh, vibrant brand that captures Maurizio’s craft and enthusiasm while giving Nicosia something new — a slice of Florence with every bite.