Perci Health — Brand Creation & on-going 360 creative support

The Challenge
Perci Health launched with an ambitious mission: to support people living with and beyond cancer. From the outset, the creative challenge was twofold: to build a brand that conveyed trust, care, and professionalism while avoiding the coldness often associated with healthcare; and to engage audiences with sensitivity given the emotional weight of the subject matter.

Our Role
We partnered with Perci Health from their inception, shaping the brand and visual identity from the ground up. Beyond branding, we led creative across all channels, overseeing design rollout, guiding campaigns, and establishing key design and creative processes that supported the company’s growth.

Our Approach

Branding & Identity — Developed the visual identity system and brand guidelines, balancing warmth and credibility.

Creative Operations — Established design and creative processes to enable consistency and efficiency.

Campaigns & Communications — Directed design across social media, paid digital ads, and marketing communications, ensuring tone and visuals remained inclusive, sensitive and supportive.

Digital Experience — Designed responsive web and UI solutions to make the platform accessible, clear, and user-friendly.

The Outcome
A fully realised brand identity that carried Perci Health from inception to launch and beyond. Our creative direction and processes ensured consistency across touchpoints, while the sensitivity of the design approach built trust with audiences navigating cancer care. The result was a strong foundation for Perci Health to establish itself as a trusted, innovative player in the health sector.