ASOS — Activewear Campaign Emails

The Challenge
January is a key moment in ASOS’s marketing calendar, as activewear campaigns launch right after the holidays to align with New Year’s fitness resolutions. The email component of this flagship campaign needed to showcase multiple major activewear brands while maintaining ASOS’s distinctive style and user experience.

Our Role
Having already partnered with ASOS on regular email creative, we were tasked with designing and delivering the email portion of the activewear campaign across Menswear and Womenswear, covering Nike, Adidas, Reebok, Puma, and The North Face.

Our Approach

Provided digital art direction and design for campaign emails, ensuring brand differentiation within a cohesive ASOS framework.

Worked closely with ASOS’s in-house copywriters to align visuals and messaging for maximum impact.

Delivered fully coded HTML emails, optimised for compatibility and following best practices in responsive design and accessibility.

The Outcome
A suite of polished, high-performing campaign emails that elevated ASOS’s activewear offering. The designs balanced bold, brand-specific creative with consistent ASOS identity, engaging customers at a crucial seasonal moment and driving conversion.